The Premier Industry Event for Active & Adventure Travel Trade	Cristina Suhr Marketing Specialist, Rainforest Alliance Cristina Suhr is the Marketing Specialist for the Sustainable Tourism program of Rainforest Alliance. She has been with the organization for 2 years working in marketing sustainable tourism operations that are part of the Best Management Practices Program of Rainforest Alliance in Latin America. Vincent Vanderpool-Wallace Secretary General, Caribbean Tourism Organization Vincent Vanderpool-Wallace was appointed to the position of Secretary General of the Caribbean Tourism Organization in June 2005 after serving as Director General of the Bahamas Ministry of Tourism for 12 years. Born in Nassau, Bahamas, Mr. Vanderpool-Wallace attended the Government High School, where he won the Princeps Prize for scholarship and later graduated with a Bachelor’s Degree cum laude from Harvard University in May 1975. He also holds an MBA degree from the University of Miami from which he graduated in 1981 at the top of his class. Mr. Vanderpool-Wallace began his full-time employment at the Bahamas Ministry of Education and Culture before joining the Ministry of Tourism where he served from 1978 –1982 and again from 1993 to 2005. In the interim, he spent 11 years at Resorts International Bahamas and held various managerial positions there, rising ultimately to the position of Senior Vice President as part of the three-man Office of the President. Mr. Vanderpool-Wallace has received several honours throughout his career including the Albert E Koehl Award for Lifetime Achievement in Advertising by Hospitality Sales & Marketing Association International (HSMAI) and the Atlas Award for Lifetime Achievement from the Association of Travel Marketing Executives International. In March 2002, he was recognized by Fast Company magazine as one of the Fast 50 global champions of innovation from among 1650 entries and at the 50th Anniversary Celebrations of the Caribbean Tourism Organization, he was recognized as one of fifty people who contributed most to Caribbean Tourism in the past fifty years. Mr. Vanderpool-Wallace has also been active in other areas of his country’s development, serving as Chairman of the Management Committee of the Bahamas Tourism Training Centre, Director of both the Central Bank of The Bahamas and the Bank of The Bahamas and Chairman of the Hotel Corporation of The Bahamas where he participated in the privatization of eight government owned hotels. Vincent Vanderpool-Wallace has four children, Aleksandr, Arianna, Kilian and Cydnay and is married to the former Tietchka Knowles of Nassau. Ange Wallace, CTC, ATC, ACC President and Virtuoso Consultant, The Travel Agency Born to travel, Ange's father was a pilot for National Airlines. After graduating from Stetson University, Ange took a job as flight attendant with Pan Am World Airways. After meeting her husband, Jim (in Sales with Pan Am), at the Miami Airport, the couple moved in 1974 to Amelia Island and founded THE TRAVEL AGENCY. The Travel Agency joined Virtuoso in 1996 and Ange was one of the first graduates from Virtuoso's active travel program called Navigator, planned and executed mostly by Helen Nodland. Having weathered 30 plus years in the travel industry, Ange is now President of First Coast Tours, Inc dba THE TRAVEL AGENCY. Richard Weiss Principal, Strategic Travel Consulting Richard Weiss is an active/adventure travel industry veteran with over 30 years experience in the field. He began leading wilderness trips for the Sierra Club in the late 1960s canoeing and backpacking throughout North America and Europe. He has held senior executive positions for Mountain Travel Sobek, Backroads, Grand Expeditions and, most recently, Adventures by Disney. He currently heads Strategic Travel Consulting, an Oakland-based consulting firm. Evan Wood President, JumpWood Marketing Evan is the founder and President of JumpWood Marketing, a Toronto-based agency that develops sustainable communication programs for organizations in the travel & tourism industry. By providing marketing communication alternatives that truly deliver on consumers’ expectations, JumpWood helps create a better overall experience and superior return on clients’ marketing investments. JumpWood currently works with clients such as G.A.P Adventures, HomesAway, and Pure Canadian Adventures. With the proliferation of travel suppliers, and an increasingly connected, informed and empowered consumer, marketing success is increasingly determined based on how well companies manage the customer relationship and overall multi-channel experience. Evan firmly believes that companies that fail to adapt to this new consumer-centric reality do so at their peril. In a world of social networking, blogs, podcasts, and other new media, ‘old school’ intrusive marketing campaigns with little value-add will no longer be simply ignored by consumers – they will create a groundswell of negative feedback and significant backlash that can seriously damage a company’s brand. Evan has more than 18 years of expertise in marketing, communications, and relationship management, on both the client and service sides of the business. He is regularly published in marketing media and is a frequent speaker on relationship marketing strategy and customer experience management. Readers can subscribe to the monthly JumpWood Report for practical ideas, information, and insights on experience management and relationship marketing, and read more about Evan’s travel and tourism (mis)adventures on his blog, The Experience. Prior to establishing JumpWood Marketing, Evan was a Partner at Digital Cement Inc., a relationship management firm catering to Fortune 1000 companies. He worked closely with clients such as FedEx, Kraft Foods and Dell to create award-winning communication programs and relationship marketing strategy. Evan has also held executive positions at Hewlett-Packard and with Cossette Communications, Canada’s leading advertising and communications group. Travel and adventure are also in Evan’s blood. The son of a former diplomat, he has lived, traveled and worked in more than 60 countries, and is multilingual. He has climbed Mt. Kilimanjaro, been scuba diving in the Blue Hole, and watched the sun rise over Angkor Wat in Cambodia. Evan is an active sportsman and also recently returned from a 6-month sabbatical in Europe with his wife and 5 sons.